Tag Archives: spinsucks.com

Content Marketing… Onward and Upward

Screen shot 2013-02-20 at 9.04.54 PM

T60’s last newsletter… summer of 2012. Ugg.

Okay… this week we’ve been celebrating our 500th blog post with a look back, a look forward and today I’m focusing on how we plan to improve upon our content marketing strategy.

It’s nice to share

The biggest thing I hope to do is reach out to other bloggers and content creators to share across platforms. I’d love to provide them with content, and I’d enjoy sharing some of theirs. Along those lines, I’m proud to report Gini Dietrich has asked me to write an article for Spin Sucks Pro… thinking I might do a bit more than that. Look out Gini.

come on Tony, get ‘er done

I’d also like to give our newsletters some more attention. You’d think a guy who has churned out 500 blog posts in three and a half years could manage one newsletter a month. I don’t know what my mental block is there, but I’m working on it.

That’s about it. Very proud of the blogging milestone, but it’s onward an upward.

Suggestions?

How about you… any suggestions for me? What sort of video marketing content are you craving that we might be able to help satisfy?

–Tony Gnau

Gini Dietrich And Spin Sucks Coming To Life

gini-dietrich-on-podcastingI try to read spinsucks.com everyday. There are tons of PR/marketing blogs, but Gini Dietrich and her team of guest writers consistently churn out some great content.

Guess what… she’s even better in person.

After having read hundreds of her blog posts, yesterday was the first time I’ve watched her speak to a group. It was the blog come to life… really good stuff.

Gini and I met… what… a couple of years ago? She has become a client, and I’m proud that she’s recommended T60 to her clients. One of them was hosting an internal town hall meeting yesterday and Gini was presenting. I was shooting the town hall for a webcast, so I got to see her in action.

She basically gave a social media lesson to the company’s employees. Some of it was business-related, but she talked a lot about the dangers facing all of them as parents. I’ll tell you, I was pretty impressed with the company for bringing her in to do this.

Anyway, if you want to know more about the direction PR and marketing are going, you need to start listening to her. She has a book, and apparently another one coming soon. At the very least, you should read spinsucks.com.

And if you ever have a chance to see her do her thing in person, buy that ticket. You won’t be disappointed.

–Tony Gnau

When To Delete Irrelevant Videos

AP Photo/Nam Y. Huh

Last week’s Facebook Question of the Week topic at spinsucks.com was one that Gini Dietrich and I collaborated on a bit. The question was about when to delete outdated or irrelevant videos. I’ll let you listen to Gini’s take on that subject, so please check out her video.

Now, I have an amendment to Gini’s comments that came up after a trip to Indianapolis and discovering an obvious video that needs to be taken down.

My wife was speaking at a convention there, so I was checking out the convention center website and discovered a video entitled, Indianapolis with Peyton Manning.

I didn’t even have to watch the video to know it needs to be taken down and replaced with an undated version. If you’re a football fan, the title says it all.

I did watch the video. It’s your basic “visit our city” type of thing, and it’s narrated by former Indianapolis Colts quarterback Peyton Manning.

I stress… FORMER Colts quarterback. Manning was recently let-go by the team, and he was immediately signed by the Denver Broncos. I’m sure you’re understanding why it’s time for a video update.

While Manning will always be identified with Indianapolis, as long as he’s playing for another team… it’s time to take down the video.

I don’t mind former employees who pop-up in company videos… unless they’re high-profile like Manning.

In the case of Indianapolis, they can always resurrect the video after Manning retires.

–Tony Gnau

T60 Meets Spin Sucks

If you’re in PR, you probably read the blog spinsucks.com. If you don’t, start. If you’re not in the biz but want to learn a little something about PR or marketing, start reading it. It’s the first blog I read everyday.

Gini Dietrich is the CEO of Arment Dietrich and the woman behind spinsucks.com. She’s a real pro and I’m happy to announce that T60 is going to be working with her and her team on a regular basis.

Gini and I met via her blog. I started making regular comments… she kept responding… next think you know we’re trading emails and bouncing ideas off one another. It led to me basically insisting that she let T60 upgrade the vlog portion of spinsuck.com.

Every Thursday, Gini answers her Facebook Question of the Week using a FlipCam video (see past videos). Nothing was wrong with the videos, but there was definitely some room for improvement. She didn’t need much convincing.

Starting tomorrow you can see what we came up with… changing focal lengths, a few graphics, add some music… upgrade complete!

Why should you care? It’s a great example of how you can transform a “simple” talk-to-camera vlog into a visually interesting video (read more about that).

So… tomorrow… head over to spinsucks.com to see our handy work. We’ll be continuing to produce her Facebook Question of the Week vlogs for the foreseeable future.

–Tony Gnau