Tag Archives: public relations

Walking The Walk

T60 websiteWell… this is the week. I’ve been wanting to update T60’s website for a couple of years, and I believe today might be the day it goes live.

I typically try to avoid tooting our own horn here on the blog, but in this case I think there’s something to learn from what we’re doing.

Assuming the launch goes well today, I’ll spend the rest of the week blogging about some of the things we did at the website. Basically, I put our money where our mouth has been the last 5oo blog posts.

A solid About Us video… we have one. A video series featuring our clients… there’s one of those as well. Just a couple of examples of things I’ve been blogging about that we have now incorporated into our own marketing strategy.

I’ll have more on those and other things we’ve done to make our website a rich viewing experience for our clients and prospects, so please join us here the rest of the week.

–Tony Gnau

Content Marketing… Onward and Upward

Screen shot 2013-02-20 at 9.04.54 PM

T60’s last newsletter… summer of 2012. Ugg.

Okay… this week we’ve been celebrating our 500th blog post with a look back, a look forward and today I’m focusing on how we plan to improve upon our content marketing strategy.

It’s nice to share

The biggest thing I hope to do is reach out to other bloggers and content creators to share across platforms. I’d love to provide them with content, and I’d enjoy sharing some of theirs. Along those lines, I’m proud to report Gini Dietrich has asked me to write an article for Spin Sucks Pro… thinking I might do a bit more than that. Look out Gini.

come on Tony, get ‘er done

I’d also like to give our newsletters some more attention. You’d think a guy who has churned out 500 blog posts in three and a half years could manage one newsletter a month. I don’t know what my mental block is there, but I’m working on it.

That’s about it. Very proud of the blogging milestone, but it’s onward an upward.

Suggestions?

How about you… any suggestions for me? What sort of video marketing content are you craving that we might be able to help satisfy?

–Tony Gnau

Our Content Marketing Strategy Moving Forward

how video helps usOkay… yesterday we celebrated our 500th blog post and promised some insight into our content marketing strategy moving forward.

We’re happy with the blogging… I mean, 500 posts… that’s a lot of content! Thing is… we need to do better and in one specific way.

Basically, it comes down to walking the walk.

For the last few years, I’ve been blogging a lot about how video can help PR and marketing strategies. While we post our fair share of videos, they typically feature the work we’ve done for clients. We’re still going to do that, but we’re also going to produce more original content of our own.

We dipped our toes into this last year with our video series, “How Video Helps Us.” Each one featured a T60 client talking a little bit about why and how they’re using video… their video strategy. When we produced it, we basically blocked a week and went out to shoot all three in the series. Moving forward, we’re going to talk with clients about including them in the series during the process of producing their video.

I’ve never been hesitant about asking. It just always seems to slip my mind. Not anymore though, I’m going to make it a priority.

Once we start producing those videos, we’ll roll them out using the blog, our social networks and probably through email campaigns.

It’s a great way to show-off our clients and provide viewers with some fresh perspectives on how they can use video.

–Tony Gnau

Joining The 500 Club

Screen Shot 2013-02-18 at 3.24.57 PMWell, this is it. Blog post #500. We started blogging in October 2009. No need to do the math, it’s just under three-and-a-half years. It started slowly at first, but for the most part I’ve been blogging four days a week during most of that stretch.

Yesterday, I promised some insights on what I’ve learned about content marketing during that time. Today, I’ll focus on my motivation for starting and how it has changed.

Most people get  into content marketing with a similar mindset. We’ll provide helpful content, over time people will get to know and trust us and that process will eventually lead to added business.

T60’s Motivation for blogging

Yeah… that wasn’t me. While I knew all that going in, none of that really factored into my motivation. For me, it was all about SEO.

Three years ago, I looked at the T60 website and knew it needed a change. I had built it myself, and while I think it looked fine, it needed a professional’s touch and above all else it needed a lot of SEO help.

Unfortunately, I didn’t have the cash to upgrade, but once I had enough to move forward I wanted to be ready.

Knowing that the number of pages at a site and frequency of updates factors in to SEO, I thought I’d start writing a blog. I’ve always been a writer, so why not?

Here I am 500 posts later, and the new T60 site is a week or two from going live. We’ll roll the blog into it, so I’m hoping all the hard work will pay off.

Who’s going to read this?

What’s interesting though is the blog has provided me with so much more.

One of the main reasons I wasn’t really into the typical motivation behind content media is that I honestly didn’t know how much interest there would be in my subject matter. Who the heck is going to read a daily blog on video production!?

Well, the simple answer to that is at least 275 people. That’s the current number of followers we have. Not a huge number by any means, but it’s more than I thought we’d have. We don’t get a ton of comments, but we do get a fair share of “likes” everyday. That’s a nice feeling, but it’s only part of our new motivation.

Now… it’s about ‘cred.  Being a consistent blogger has given me/T60 added credibility, and it’s starting to pay-off. I know that’s a big reason why a lot of people get into content marketing, but it has slowly grown on me and I’m here to say it works… only I’ve found it in a different way.

clients love it

I don’t know how much online ‘cred I have, but T60’s clients always seem impressed by the blog. Over the 500 posts, I’ve blogged about a lot of FAQs we get from prospects, so one of the things we now do is occasionally work the blog into our proposals.

For example, if a prospect asks me a question about storytelling, I follow it up with a proposal that includes links to blog posts on that subject… and they eat it up! Not only do they appreciate the actual information, they’re impressed by my commitment to blogging.

Anyway, I’m here to tell you… content marketing works. It isn’t a quick strategy. I’m three-and-a-half years in and it’s just now starting to pay-off, but I’m glad I got into it.

–Tony Gnau

Content Marketing Milestone

Ohio Black Jersey

Our most viewed post of all-time…

Ir’s a big week for T60. Tomorrow will be our 500th blog post. I hadn’t thought about how much content that is until a couple of friends who blog themselves were noticeably impressed. But this isn’t about “way-to-go us,” it’s about our readers. We don’t have a ton, but we appreciate everyone who’s out there.

This week I’ll fill you in on some of our content marketing motivations at the beginning and how they’ve changed, where that strategy is now and finally about how we’re going to improve things moving forward.

Today… something simple… a list of our top three viewed posts of all-time…

  1. Put On A Black Jersey And Share Your PR/Marketing Message
  2. Hyatt Understands Video Content
  3. Goose Island’s Marketing Success Sudsing Over

All three posts are timeless and offer some terrific examples of how organizations set themselves apart using video.

Enjoy!

–Tony Gnau

Marketing Videos That Brag On Yourself

emmy winner websiteIt’s a fine line. You want to brag about yourself, but you don’t want to come off like you’re bragging about yourself. That’s the line we walk producing videos for every client, and it’s a lesson we’re learning ourselves as we build a new website.

Some business owners want to throw every accolade into their videos. Others are somewhat afraid to include any. I’d like to say split the difference, but the truth is every situation is different.

go with your gut

The best advice I can give is let the content and your instincts guide your decision-making. If it doesn’t feel right to include some self-praise, it probably isn’t. Remember, video isn’t about facts and figures, it’s about emotion. That’s why it’s good to go with your gut in situations like this.

But by all means, if it feels okay to brag on yourself a little… go for it. Just don’t over-do it.

–Tony Gnau

Marketing Videos With Focus

video samplesYou need to focus your marketing videos to what you do best. I know, Captain Obvious reporting for duty!… but I’ve seen plenty of business leaders get sidetracked.

Here’s the thing… you start producing a video and all of sudden everyone has an opinion. We should add this… we should add that… next thing you know you have a 7-minute video nobody will want to watch.

Questions to keep you focused

You really need to focus. What do we want to communicate? Who’s our audience? How do we serve them?

These are the questions you want to ask regardless of the type of video you’re producing. And About Us video… an event video… marketing a brand… you name it. What do we want to communicate? Who’s our audience? How do we serve them?

Staying focused will keep those outside voices at bay.

–Tony Gnau