Well… this is the week. I’ve been wanting to update T60’s website for a couple of years, and I believe today might be the day it goes live.
I typically try to avoid tooting our own horn here on the blog, but in this case I think there’s something to learn from what we’re doing.
Assuming the launch goes well today, I’ll spend the rest of the week blogging about some of the things we did at the website. Basically, I put our money where our mouth has been the last 5oo blog posts.
A solid About Us video… we have one. A video series featuring our clients… there’s one of those as well. Just a couple of examples of things I’ve been blogging about that we have now incorporated into our own marketing strategy.
I’ll have more on those and other things we’ve done to make our website a rich viewing experience for our clients and prospects, so please join us here the rest of the week.
T60’s last newsletter… summer of 2012. Ugg.
Okay… this week we’ve been celebrating our 500th blog post with a look back, a look forward and today I’m focusing on how we plan to improve upon our content marketing strategy.
It’s nice to share
The biggest thing I hope to do is reach out to other bloggers and content creators to share across platforms. I’d love to provide them with content, and I’d enjoy sharing some of theirs. Along those lines, I’m proud to report Gini Dietrich has asked me to write an article for Spin Sucks Pro… thinking I might do a bit more than that. Look out Gini.
come on Tony, get ‘er done
I’d also like to give our newsletters some more attention. You’d think a guy who has churned out 500 blog posts in three and a half years could manage one newsletter a month. I don’t know what my mental block is there, but I’m working on it.
That’s about it. Very proud of the blogging milestone, but it’s onward an upward.
How about you… any suggestions for me? What sort of video marketing content are you craving that we might be able to help satisfy?
Posted in Public Relations/Marketing
Tagged communications, content, corporate communication, Corporate video, Gini Dietrich, marketing, marketing video, PR, public relations, Spin Sucks, Spin Sucks Pro, spinsucks, spinsucks.com, video production
It’s a fine line. You want to brag about yourself, but you don’t want to come off like you’re bragging about yourself. That’s the line we walk producing videos for every client, and it’s a lesson we’re learning ourselves as we build a new website.
Some business owners want to throw every accolade into their videos. Others are somewhat afraid to include any. I’d like to say split the difference, but the truth is every situation is different.
go with your gut
The best advice I can give is let the content and your instincts guide your decision-making. If it doesn’t feel right to include some self-praise, it probably isn’t. Remember, video isn’t about facts and figures, it’s about emotion. That’s why it’s good to go with your gut in situations like this.
But by all means, if it feels okay to brag on yourself a little… go for it. Just don’t over-do it.
You need to focus your marketing videos to what you do best. I know, Captain Obvious reporting for duty!… but I’ve seen plenty of business leaders get sidetracked.
Here’s the thing… you start producing a video and all of sudden everyone has an opinion. We should add this… we should add that… next thing you know you have a 7-minute video nobody will want to watch.
Questions to keep you focused
You really need to focus. What do we want to communicate? Who’s our audience? How do we serve them?
These are the questions you want to ask regardless of the type of video you’re producing. And About Us video… an event video… marketing a brand… you name it. What do we want to communicate? Who’s our audience? How do we serve them?
Staying focused will keep those outside voices at bay.
You’re interested in a particular company so you head to its website. You hit the home page… maybe you move on to the About Us page.
If company leaders have some marketing moxie, you should have run into their video by now. If not, you’re probably trying to decide whether or not it’s worth your time to read all that text.
This is what people are faced with everyday when they visit your company website, so why haven’t you produced a video?
I don’t buy it. Our prices start at less than $1,000, and you can find some who’ll do it for even less. Still too expensive? Fire up your iPhone and produce your own.
Nobody will watch
Seriously? You know it in your gut… people are more likely to watch a video than read text. Your gut’s not good enough? Google the countless studies that back up that feeling. While you’re at it, look at study after study demonstrating how many people are watching online videos.
I’m not good on-camera
Put a talented storyteller to work and they’ll figure out a way to make you look and sound good. Still not convinced? Who says you have to be on-camera? There are plenty of creative ways to produce a video where you never appear in the video.
Why Video makes sense
An About Us video is a great way to make a good first impression. It gives you an opportunity to talk directly to people who are interested in your company. You can show them what it is you do and what makes your business so good.
An About Us video brings your company to life.
Posted in Public Relations/Marketing
Tagged About Us, business, communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, storytelling, video production